Amika is cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free programme, it should not be considered cruelty free. Amika has joined the Leaping Bunny Programme via the Coalition for Consumer Information on Cosmetics (CCIC) and PETA’s Global Beauty Without Bunnies Programme ; therefore, in 2022, Amika should be rightfully considered cruelty free.
- Headquarters: New York City, New York, US
- Parent company: privately held
- Products: hair care products
Amika never has and never will conduct animal testing. When we create a product, we test it on ourselves, our friends, and anyone and everyone we can get our hands on! We test on people, never animals.
To show our commitment to being cruelty-free, Amika has been certified under the Leaping Bunny Standard.loveamika.com
Animal testing is a very complex subject, and despite years of fighting against it, animal testing is still happening everywhere in the world, including the most developed economies. Therefore, only by submitting legally binding documentation signed by the brand and its suppliers to the internationally recognised animal rights organisations, such as Leaping Bunny and PETA, and getting approved, can the brand prove and rightfully claim that it is cruelty-free. At present, only the established animal rights groups have the resources and capacity to verify cruelty free status.