Amie is cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free programme, it should not be considered cruelty free. Amie has joined PETA’s Global Beauty Without Bunnies Programme (Vegan Designation); therefore, in 2022, Amie should be rightfully considered cruelty free.
- Headquarters: London, UK
- Parent company: privately held
- Products: skincare
we do not & will not conduct animal testing on our finished products or ingredients, nor do we ask others to test on our behalf. in recognition of this commitment, we have been awarded ‘cruelty-free brand’ accreditation from peta.amieskincare.com
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Animal testing is a very complex subject, and despite years of fighting against it, animal testing is still happening everywhere in the world, including the most developed economies. Therefore, only by submitting legally binding documentation signed by the brand and its suppliers to the internationally recognised animal rights organisations, such as Leaping Bunny and PETA, and getting approved, can the brand prove and rightfully claim that it is cruelty-free. At present, only the established animal rights groups have the resources and capacity to verify cruelty free status.