Amie is cruelty free.

At present, unless the brand has proven its cruelty free status by joining a cruelty free programme, it should not be considered cruelty free. Amie has joined PETA’s Global Beauty Without Bunnies Programme (Vegan Designation); therefore, in 2022, Amie should be rightfully considered cruelty free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK
About Amie
  • Headquarters: London, UK
  • Parent company: privately held
  • Products: skincare
Amie:

we do not & will not conduct animal testing on our finished products or ingredients, nor do we ask others to test on our behalf. in recognition of this commitment, we have been awarded ‘cruelty-free brand’ accreditation from peta.

amieskincare.com
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Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK

Animal testing is a very complex subject, and despite years of fighting against it, animal testing is still happening everywhere in the world, including the most developed economies. Therefore, only by submitting legally binding documentation signed by the brand and its suppliers to the internationally recognised animal rights organisations, such as Leaping Bunny and PETA, and getting approved, can the brand prove and rightfully claim that it is cruelty-free. At present, only the established animal rights groups have the resources and capacity to verify cruelty free status.

In 2022, Amie cruelty free status is verified by PETA; therefore, Amie should be regarded as cruelty free.

To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.


Cruelty Free UK – rethinking the value of cruelty free.