Amie is cruelty free but not 100% vegan

Amie pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Amie recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Amie is cruelty free and stands against animal testing. Furthermore, Amie does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Are your products cruelty-free?

A: Yes, all Amie Skincare Ltd products and ingredients used are not tested on animal (live or dead) or animal tissues. Toxicological assessments are carried out by a registered toxicologist (paper work review & literature research only).


Amie Skincare is a British entry-level skin care brand.

Parent company

SLG Brands Limited completed the acquisition of Amie in 2019. Despite SLG Brands Limited ownership, Amie remains cruelty free.


Currently Amie is not certified by any major animal rights organisation.

Vegan status

Not all Amie products are suitable for vegans. However, all Amie products are suitable for vegetarians. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Are your products suitable for Vegans & Vegetarians?

A: Yes, absolutely. All our products are suitable for vegetarians and vegans – with one exception ! Our gorgeous Spring Clean Deep Cleansing Mask does contain beeswax, so is not suitable for vegans but it is the only one that does.

Stockists in the UK

You can find Amie products at Amazon UK and brand’s official website.

If you like Amie, you may also like to check Balance Me

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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