Ameliorate is cruelty free but not 100% vegan

Ameliorate pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Ameliorate recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Ameliorate is cruelty free and stands against animal testing. Furthermore, Ameliorate does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Q: Are AMELIORATE products tested on animals?

A: No. Animal testing of cosmetics is now illegal in Europe and has been for some time. Ingredients designed for cosmetics use only also come under this ban so thankfully this horrible practice is becoming a thing of the past. All the testing performed on AMELIORATE products (and we did a lot!) were performed on people both for safety and efficacy.


Ameliorate is a British mid-range body and hair care brand.

Parent company

Ameliorate is an independent company.


  • PETA awarded Ameliorate with the Beauty Without Bunnies certification

Vegan status

Not all Ameliorate products are suitable for vegans. However, all Ameliorate products are suitable for vegetarians. Please always check the ingredient list of the product before making a purchase.

Vegan statement

Q: Are AMELIORATE products suitable for vegetarians and vegans?

A: All of our products are suitable for vegetarians but not vegan, as our products contain milk protein.

Stockists in the UK

You can find Ameliorate products at Amazon UK and brand’s official website.

If you like Ameliorate, you may also like to check Daily Concepts

ITo help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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