Ameliorate is cruelty free but not 100% vegan
Ameliorate pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Ameliorate recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Ameliorate is cruelty free and stands against animal testing. Furthermore, Ameliorate does not export its products to mainland China and/or other countries, where animal testing is required by law.
Cruelty free statement
Q: Are AMELIORATE products tested on animals?
A: No. Animal testing of cosmetics is now illegal in Europe and has been for some time. Ingredients designed for cosmetics use only also come under this ban so thankfully this horrible practice is becoming a thing of the past. All the testing performed on AMELIORATE products (and we did a lot!) were performed on people both for safety and efficacy.ameliorate.com
Ameliorate is a British mid-range body and hair care brand.
Ameliorate is an independent company.
- PETA awarded Ameliorate with the Beauty Without Bunnies certification
Not all Ameliorate products are suitable for vegans. However, all Ameliorate products are suitable for vegetarians. Please always check the ingredient list of the product before making a purchase.
Q: Are AMELIORATE products suitable for vegetarians and vegans?
A: All of our products are suitable for vegetarians but not vegan, as our products contain milk protein.ameliorate.com
Stockists in the UK
You can find Ameliorate products at Amazon UK and brand’s official website.