Almay is NOT cruelty free.

At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered rightfully cruelty free. Almay has not joined any known cruelty free certification programmes; therefore, in 2022, Almay should not be regarded as cruelty free. Furthermore, PETA added Almay to the Companies That Do Test on Animals list, which means that PETA obtained conclusive evidence that Almay is not cruelty free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK
About Almay
  • Headquarters: United States
  • Parent company: Revlon
  • Products: makeup
  • Website:

Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK

In 2022, PETA verified that Almay does test on animals; therefore, Almay should not be considered cruelty free.

To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.