Alima Pure is cruelty free.

At present, unless the brand has proven its cruelty free status by joining a cruelty free programme, it should not be considered cruelty free. Alima Pure has joined the Leaping Bunny Programme via the Coalition for Consumer Information on Cosmetics (CCIC); therefore, in 2022, Alima Pure should be rightfully considered cruelty free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK
About Alima Pure
  • Headquarters: Portland, Oregon, US
  • Parent company: privately held
  • Products: makeup
Alima Pure:

Are your products cruelty free?

We are Leaping Bunny Certified. Absolutely none of our products are tested on animals. Without exception.

Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK

Animal testing is a very complex subject, and despite years of fighting against it, animal testing is still happening everywhere in the world, including the most developed economies. Therefore, only by submitting legally binding documentation signed by the brand and its suppliers to the internationally recognised animal rights organisations, such as Leaping Bunny and PETA, and getting approved, can the brand prove and rightfully claim that it is cruelty-free. At present, only the established animal rights groups have the resources and capacity to verify cruelty free status.

In 2022, Alima Pure cruelty free status is verified by Leaping Bunny; therefore, Alima Pure should be regarded as cruelty free.

To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.

Cruelty Free UK – rethinking the value of cruelty free.