Alima Pure is cruelty free but not 100% vegan

Alima Pure pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst Alima Pure recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. Alima Pure is cruelty free and stands against animal testing. Furthermore, Alima Pure does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

Our products are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. They’re absolutely never tested on animals.


Alima Pure is an American mid-range makeup brand.

Parent company

Alima Pure is an independent company.


  • Cruelty Free International awarded Alima Pure with the Leaping Bunny certification

Vegan status

Not all Alima Pure products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find Alima Pure products at Amazon UK and brand’s official website.

If you like Alima Pure, you may also like to check 3ina

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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