Acure is cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free programme, it should not be considered cruelty free. Acure has joined the Leaping Bunny Programme via the Coalition for Consumer Information on Cosmetics (CCIC) and PETA’s Beauty Without Bunnies Programme; therefore, in 2022, Acure should be rightfully considered cruelty free.
- Headquarters: Fort Lauderdale, Florida, US
- Parent company: Better Planet Brands
- Products: skincare, bath & body products, hair care products
Each of our products is vegan and free from animal testing, parabens, and sulfates.acure.com
Animal testing is a very complex subject, and despite years of fighting against it, animal testing is still happening everywhere in the world, including the most developed economies. Therefore, only by submitting legally binding documentation signed by the brand and its suppliers to the internationally recognised animal rights organisations, such as Leaping Bunny and PETA, and getting approved, can the brand prove and rightfully claim that it is cruelty-free. At present, only the established animal rights groups have the resources and capacity to verify cruelty free status.