Ace Beaute is cruelty free.

At present, unless the brand has proven its cruelty free status by joining a cruelty free programme, it should not be considered cruelty free. Ace Beaute has joined PETA’s Global Beauty Without Bunnies Programme; therefore, in 2022, Ace Beaute should be rightfully considered cruelty free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK
About Ace Beaute
  • Headquarters: Bastrop, Texas
  • Parent company: privately held
  • Products: makeup
Ace Beaute:

Ace Beaute was launched in 2016 and was launched with a wide selection of false lashes. To make our brand completely cruelty free, we no longer carry mink lashes- just faux mink lashes.

acebeaute.com
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Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK

Animal testing is a very complex subject, and despite years of fighting against it, animal testing is still happening everywhere in the world, including the most developed economies. Therefore, only by submitting legally binding documentation signed by the brand and its suppliers to the internationally recognised animal rights organisations, such as Leaping Bunny and PETA, and getting approved, can the brand prove and rightfully claim that it is cruelty-free. At present, only the established animal rights groups have the resources and capacity to verify cruelty free status.

In 2022, Ace Beaute cruelty free status is verified by PETA; therefore, Ace Beaute should be regarded as cruelty free.

To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.


Cruelty Free UK – rethinking the value of cruelty free.