about-face is certified cruelty free.

At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered cruelty free. about-face has joined PETA cruelty free certification programme; therefore, in 2022, about-face should be rightfully considered cruelty free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK

about-face Brand Analysis

Is about-face affiliated with a parent or manufacturing company that tests on animals?

To our knowledge, about-face is not at present and has never been affiliated with a parent or manufacturing company that tests on animals.

Has about-face ever dropped out of a cruelty free certification programme?

To our knowledge, about-face has never dropped out of a cruelty free certification programme.

Is testing cosmetics on animals permitted or prohibited in the country where about-face has its headquarters?

about-face has its headquarters in the US. Animal testing is permitted in the US; however, it is not mandatory. A complete list of animal testing regulations by country is available here.

Is testing cosmetics on animals permitted or prohibited in the country where about-face products are manufactured?

We are unable to confirm where about-face manufactures its products. A complete list of animal testing regulations by country is available here.

Is about-face sold in countries, including but not limited to mainland China, where animal testing is legally required?

PETA verified that about-face products are not sold in countries, including but not limited to mainland China, where animal testing is legally required.

Does about-face hold any vegan or vegetarian certifications? Could about-face products be considered rightfully vegan?

about-face holds a vegan certification by PETA; therefore, about-face products should be considered rightfully vegan.

about-face animal testing statement

“We love all of Earth’s creatures in every form. We do not, and will not ever test on animals. We also work to ensure all of our products are vegan :)” – the quote is taken from the official website.

Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK
Conclusion

In 2022, about-face cruelty free status is verified by PETA; therefore, about-face should be regarded as cruelty free.


To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.