A∙True is cruelty free but not 100% vegan

A∙True pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst A∙True recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. A∙True is cruelty free and stands against animal testing. Furthermore, A∙True does not export its products to mainland China and/or other countries, where animal testing is required by law.

Cruelty free statement

A∙True is against the unethical and unnecessary animal experiments which the industry practices in testing their cosmetic products. We also help support the ‘Be Cruelty-Free’ Campaign to help end animal testing in the cosmetic industry.



A∙True is a South Korean mid-range skin care brand.

Parent company

A∙True is an independent company.


Currently A∙True is not certified by any major animal rights organisation.

Vegan status

Not all A∙True products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.

Stockists in the UK

You can find A∙True products at select retailers and brand’s official website.

If you like A∙True, you may also like to check Aromatica

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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