A∙True is cruelty free but not 100% vegan
A∙True pledges that the brand does not conduct, contract out or fund animal testing in the developing, manufacturing or marketing of their products. Whilst A∙True recognises the importance of customer safety, the brand believes this can be sufficiently achieved without animal cruelty. A∙True is cruelty free and stands against animal testing. Furthermore, A∙True does not export its products to mainland China and/or other countries, where animal testing is required by law.
Cruelty free statement
A∙True is against the unethical and unnecessary animal experiments which the industry practices in testing their cosmetic products. We also help support the ‘Be Cruelty-Free’ Campaign to help end animal testing in the cosmetic industry.a-true.com/
A∙True is a South Korean mid-range skin care brand.
A∙True is an independent company.
Currently A∙True is not certified by any major animal rights organisation.
Not all A∙True products are suitable for vegans. Please always check the ingredient list of the product before making a purchase.
Stockists in the UK
You can find A∙True products at select retailers and brand’s official website.