100% Pure is certified cruelty free.

At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered cruelty free. 100% Pure has joined PETA cruelty free certification programme; therefore, in 2022, 100% Pure should be rightfully considered cruelty free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK

100% Pure Brand Analysis

Is 100% Pure affiliated with a parent or manufacturing company that tests on animals?

To our knowledge, 100% Pure is not at present and has never been affiliated with a parent or manufacturing company that tests on animals.

Has 100% Pure ever dropped out of a cruelty free certification programme?

To our knowledge, 100% Pure has never dropped out of a cruelty free certification programme.

Is testing cosmetics on animals permitted or prohibited in the country where 100% Pure has its headquarters?

100% Pure has its headquarters in the US. Animal testing is permitted in the US; however, it is not mandatory. A complete list of animal testing regulations by country is available here.

Is testing cosmetics on animals permitted or prohibited in the country where 100% Pure products are manufactured?

100% Pure manufactures its products worldwide. A complete list of animal testing regulations by country is available here.

Is 100% Pure sold in countries, including but not limited to mainland China, where animal testing is legally required?

PETA verified that 100% Pure products are not sold in countries, including but not limited to mainland China, where animal testing is legally required.

Does 100% Pure hold any vegan or vegetarian certifications? Could 100% Pure products be considered rightfully vegan?

100% Pure does not hold any vegan or vegetarian certifications; therefore, none of the products could be considered rightfully vegan.

100% Pure animal testing statement

“All of our products are cruelty-free, and most are vegan. We’re currently in a transitional phase and are moving to become a fully vegan brand.” – the quote is taken from the official website.

Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK
Conclusion

In 2022, 100% Pure cruelty free status is verified by PETA; therefore, 100% Pure should be regarded as cruelty free.


To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.