100% Pure is certified cruelty free.
At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered cruelty free. 100% Pure has joined PETA cruelty free certification programme; therefore, in 2022, 100% Pure should be rightfully considered cruelty free.
Our standard:
Cruelty Free Certification = Cruelty Free Brand
Cruelty Free UK
About 100% Pure
- Headquarters: United States
- Parent company: Purity Cosmetics
- Products: makeup, skincare
- Website: 100percentpure.com
Our standard:
Cruelty Free Claim ≠ Cruelty Free Brand
Cruelty Free UK
Conclusion
In 2022, 100% Pure cruelty free status is verified by PETA; therefore, 100% Pure should be regarded as cruelty free.