100% Pure is certified cruelty free.

At present, unless the brand has proven its cruelty free status by joining a cruelty free certification programme, it should not be considered cruelty free. 100% Pure has joined PETA cruelty free certification programme; therefore, in 2022, 100% Pure should be rightfully considered cruelty free.

Our standard:

Cruelty Free Certification = Cruelty Free Brand

Cruelty Free UK
About 100% Pure
  • Headquarters: United States
  • Parent company: Purity Cosmetics
  • Products: makeup, skincare
  • Website: 100percentpure.com

Our standard:

Cruelty Free Claim ≠ Cruelty Free Brand

Cruelty Free UK

In 2022, 100% Pure cruelty free status is verified by PETA; therefore, 100% Pure should be regarded as cruelty free.

To help you switch to cruelty free cosmetics, we have certified cruelty free and certified vegan lists of brands for you to explore.