London for decades has been a hot spot for innovative facial, aesthetic and dermatological treatments. Thanks to this, the city earned its reputation as one of the biggest beauty capitals of the world. From the established clinics on Harley Street and luxurious spas in the West End to skincare labs in the East End, there is something for everybody.

Not many know that the United Kingdom was one of the first countries to ban animal testing and only a few years later the European Union adopted the law and implemented it across all members.

We selected 10 cruelty free skin care brands founded in London. These brands are champions of the beauty industry with many loyal customers in London and beyond.

10 Cruelty Free Skin Care Brands From London



Cruelty free

“We bring clinically-inspired skincare that addresses real-life concerns to our customers. Using my 20+ years of expertise and medical observations, we develop products using innovative formulas that are engineered using the most sophisticated methods for efficient penetration of the skin and the highest levels of efficacy.” Dr. Yannis Alexandrides MD Founder of 111SKIN

Available at select retailers and Amazon UK

Learn more about 111SKIN


Neal’s Yard Remedies

Cruelty free, Leaping Bunny and PETA certified

Established in 1981, Neal’s Yard Remedies is a modern apothecary, creating award-winning natural and organic health and beauty. From small beginnings in a quiet corner of Covent Garden, we’re now a global leader with a growing presence across five continents – but remain grounded in our belief that outer beauty and inner health should be in perfect balance.

Available at select retailers and Amazon UK

Learn more about Neal’s Yard Remedies



Cruelty free

We believe in the power of natural skincare. Whether your life leaves your skin stressed, unhappy or tired, each and every product is packed with seriously-good natural ingredients and a perfect expert blend of super-star essential oils to feed and treat your skin concern too.

Available at select retailers and Amazon UK

Learn more about Neom



Cruelty free, vegan

Orveda is a new-age skincare range that, based on the science of glow and understanding the skin as a “me-cosystem”, offers a healthy, holistic and empowered approach to beauty.

Available at select retailers

Learn more about Orveda



Cruelty free

We are a British, clean, naturally-derived brand. Our effective formulations are designed using clinical bio-available or cellular nutrients and complex actives to give you a beautifully healthy & glowing complexion. We specialise in cellular nutrition through patented micro-encapsulation and liposome technology. Vitamins, minerals, proteins/amino acids & omegas all combine to improve cellular activity and efficiency, leading to skin that’s healthier and happier.

Available at select retailers and Amazon UK

Learn more about Oskia



Cruelty free, vegan, Leaping Bunny certified

Every one of our products is formulated and manufactured in our London HQ. Our organic ingredients are the jewel in our crown and we don’t trust anyone but ourselves to touch them. We can say for certain that there’s good in everything we make, because the formulation is 100% ours.

Available at select retailers and Amazon UK

Learn more about Pai



Cruelty free, PETA certified

‘Clean’ is at the heart of all we do… But what does it mean? For us it’s giving you visible results from skincare that isn’t full of sh…ady ingredients. Ingredients that work with your skin, without causing irritation. Ingredients your skin would choose, from sustainable sources and sustainably packaged – cause great skincare shouldn’t cost the earth, right?

Available at select retailers and Amazon UK

Learn more about Ren



Cruelty free

Rodial was founded in 1999 in London and is currently available in 35 countries and over 2,000 luxury department stores worldwide including Harvey Nichols, Harrods and Saks Fifth Avenue. Hero products such as Snake Serum O2 and Dragon’s Blood Sculpting Gel are loved by celebrities and influencers worldwide.

Available at select retailers and Amazon UK

Learn more about Rodial



Cruelty free, vegan

Zelens launched as a unique proposition; high performance skincare based on scientific evidence and active ingredients with clinical proven efficacy. Zelens continues to lead where others follow. Dr Lens is still at the helm of the brand; bringing his expertise to every formulation, ingredient innovation and business evolution.

Available at select retailers and Amazon UK

Learn more about Zelens

Of course there are many more amazing, cruelty free brands from London and beyond to discover. Be assured that we regularly update the website by adding new cruelty free brands to various lists.

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
Categories: Uncategorized


Our mission is to uncomplicate cruelty free cosmetics to the benefit of conscious consumers worldwide.