While we were doing in-depth research of the oral & dental care categories we were disappointed to discover that the majority of convenience store oral & dental care brands and products are not cruelty free. We suggest checking local health food stores and online platforms like Amazon and iHerb, these places usually offer a wide range of trusted cruelty free oral & dental care brands, including cruelty free toothpaste, mouthwash and dental floss. With knowledge and planning we are confidant that any oral care routine could be 100% cruelty free.

TOP 10 CRUELTY FREE TOOTHPASTES

1

Ecodenta Black Whitening Toothpaste

Cruelty free

Yes, black toothpaste. Full of nature, with Black Charcoal + Teavigo™ and gifted with superpowers. It effectively whitens teeth, successfully wipes out plaque and its extremely long-lasting freshness effect is phenomenal. Innovative brilliance created by science’s super brains to keep your teeth white and beautiful.

ecodenta.eu

Available at select retailers and Amazon UK

Learn more about Ecodenta

2

Desert Essence Activated Charcoal Carrageenan Free Toothpaste

Cruelty free, vegan, Leaping Bunny and PETA certified

Detoxifying, carrageenan- and fluoride-free toothpaste formulated with Activated Coconut Shell Charcoal, CoQ10 and Baking Soda. Helps to deeply cleanse and brighten teeth while freshening breath with a cool blast of Mint.

desertessence.com

Available at select retailers and Amazon UK

Learn more about Desert Essence

3

Dr. Bronner’s All-One Toothpaste 

Cruelty free, vegan, Leaping Bunny and PETA certified

Our low-foaming formula has no synthetic detergent foaming agents, is fluoride-free, vegan and cruelty-free, with no artificial colors, flavors, preservatives, or sweeteners & none! This simple yet effective toothpaste stimulates mouth, teeth, gums and tongue, leaving them fresh and clean. Made in a 100% recyclable box and tube.

drbronner.co.uk

Available at select retailers and Amazon UK

Learn more about Dr. Bronner’s

4

Jack N’ Jill Blueberry Natural Toothpaste

Cruelty free, PETA certified

Our Jack n’ Jill Toothpaste in Blueberry flavour makes tooth brushing fun for kids, with a delicious Certified Organic Blueberry flavouring. Natural ingredients including 40% Xylitol and Calendula help to soothe gums and fight tooth decay.

wellbeingisland.co.uk

Available at select retailers and Amazon UK

Learn more about Jack N’ Jill

5

Kingfisher Fennel Fluoride Free Toothpaste

Cruelty free, vegan

A delicious fluoride-free toothpaste containing no artificial sweeteners, flavourings, colourings or preservatives that is gluten free and GM Free. Suitable for vegetarians, vegans and, because it contains no mint, for those taking homeopathic treatments.

kingfishertoothpaste.co.uk

Available at select retailers and Amazon UK

Learn more about Kingfisher

6

Radius USDA Organic Toothpaste

Cruelty free, vegan, Leaping Bunny and PETA certified

Our USDA certified organic gel toothpaste is made 100% free of trace of chemicals, pesticides, GMOs, glutens, fluoride, saccharin, SLS, SLES, carrageenan, parabens, detergents, or synthetics of any kind. Just clean, natural, and safe ingredients.

madebyradius.com

Available at select retailers and Amazon UK

Learn more about Radius

7

Schmidt’s Naturals Activated Charcoal With Wondermint Tooth Mouth Paste

Cruelty free, Leaping Bunny and PETA certified

Activated Charcoal, flavored with Wondermint: Enticingly cool, fresh mint, without the bitter aftertaste. A fresh and wondrous take on classic minty flavors.

schmidts.com

Available at select retailers and Amazon UK

Learn more about Schmidt’s Naturals

8

The Green Beaver Zesty Orange Natural Toothpaste

Cruelty free, vegan, PETA certified

A delightful touch to your morning, and a great finish to a long day, it brings about the sweetness you crave…without the cavities! This toothpaste is the perfect blend of sweet and zest that brings out your best-looking smile.

greenbeaver.com

Available at select retailers and Amazon UK

Learn more about The Green Beaver

9

The Humble Co. Natural Toothpaste Fresh Mint

Cruelty free, vegan, PETA and NATRUE certified

no more trade-offs, no more good enough. Introducing humble toothpaste, developed by dentists, and loved by nature. carefully formulated to clinically prevent cavities and protect your pearly whites, this toothpaste is crafted with mother nature’s best in mind.

thehumble.co

Available at select retailers and Amazon UK

Learn more about The Humble Co.

10

Tom’s of Maine Peppermint Prebiotic Toothpaste

Cruelty free, vegan, PETA certified

Not all bacteria are bad for you. In fact, killing all bacteria may do more harm than good. Our Tom’s of Maine Prebiotic Natural Toothpaste, with the prebiotic ingredient inulin, helps support the good bacteria and crowd out the bad. It helps maintain a healthy balance by feeding the good bacteria in your mouth and reducing odor associated with bad breath.

tomsofmaine.com

Available at select retailers and Amazon UK

Learn more about Tom’s of Maine

The cruelty free toothpastes on the list offer equal or better quality compare with the well known non-cruelty free convenience store brands plus they do also offer sustainable packaging and ethical business approach.


To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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