Does your pup mind having a bath or does he or she love splashing in a tub and catches soap bubbles like a pro? Pets give us unconditional love, they comfort us, they keep us active, they always there for us when we need them, and when we do not. We all agree here, that no animals should suffer for our pets, other animals or us humans. The pet market is flooded with a variety of grooming products, from shampoos and conditioners to fur butters and mists. What is surprising is that not that many pet brands are cruelty free, very few are transparent about their views on animal testing and even fewer go through a rigid certification process by an established animal rights organisation. Cruelty Free UK shortlisted 10 truly cruelty free dog shampoos, made by ethical brands who firmly stand against animal cruelty.

Why using a dog shampoo

Many vets recommend using ONLY dog shampoo because even gentle baby shampoo and pH balanced shampoos for humans can be too strong for the thin skin that dogs have. The strong sulfates in these shampoos can irritate and damage the soft skin and hair follicles, creating lesions or other issues.

– The Kennel Club

Top 10 Cruelty Free Dog Shampoos


Earthbath Oatmeal & Aloe Shampoo

Cruelty free, vegan, PETA certified

earthbath® specially formulated this Oatmeal & Aloe itch relief shampoo to address the needs of pets with dry, itchy skin. This shampoo is soap free and pH-balanced to clean and deodorize safely and thoroughly, leaving your pet’s coat and skin brilliantly clean, soft, plush and smelling better than ever before.

Available at select retailers and Amazon UK

Learn more about Earthbath


WildWash PRO Shampoo for Deep Cleaning and Deodorising

Cruelty free, Leaping Bunny certified

Our revolutionary blend of ingredients include Neem Oil, Aloe Vera and Sea Kelp which help nourish the coat and soothe the skin. Peppermint, Rosemary and Lemongrass, all highly fragrant and deodorizing, help neutralise toxins and bacteria to improve scent and leave your pet thoroughly clean and sweet smelling.

Available at select retailers and Amazon UK

Learn more about WildWash


Aesop Animal Wash

Cruelty free, vegan, PETA certified

A mild skin and fur wash with deodorising properties; cleanses gently yet thoroughly while calming sensitive skin.

Available at select retailers and Amazon UK

Learn more about Aesop


4-Legger Aloe and Lemongrass Certified Organic Dog Shampoo

Cruelty free, vegan, Leaping Bunny certified

Your dog’s skin will benefit from the gentle cleaning, moisturizing, conditioning, and softening without stripping their natural coat oils. Used in aromatherapy, lemongrass is known to revitalize the mind and soul while providing antibacterial, anti-fungal and pest deterrent properties.

Available at select retailers

Learn more about 4-Legger


Mutts & Hounds Ylang Ylang & Peppermint Dog Shampoo

Cruelty free

Our luxurious dog shampoo contains essential oils of ylang ylang and peppermint, cleansing your dog’s coat whilst leaving it soft and sweet smelling. With added vitamin E to keep the skin healthy and moisturised.

Available at select retailers

Learn more about Mutts & Hounds


Paw Naturel Original Dog Shampoo

Cruelty free

Paw Naturel Original is perfume free and designed to be the gentlest yet most effective natural dog shampoo available. Long fur, short fur, curly or straight, Paw Naturel Original Dog Shampoo will leave your dog’s coat silky, clean and easy to manage.

Available at select retailers and Amazon UK

Learn more about Paw Naturel


L:a Bruket Dog shampoo

Cruelty free

Natural dog shampoo that carefully cleans both fur and skin without drying out. Contains essential oil of tea tree, lime and peppermint that has bacteriostatic and cooling properties. Effectively counteracts bites from tics and other insects. Organic and/ or natural ingredients.

Available at select retailers and Amazon UK

Learn more about L:a Bruket


The Dog Doctors Fresh Fur Natural Shampoo

Cruelty free

The Fresh Fur natural shampoo is formulated to provide a deep cleansing, moisturising & nourishing experience for your dog & their coat.

Available at select retailers and Amazon UK

Learn more about The Dog Doctors


HOWND Yup You Stink! Conditioning Shampoo

Cruelty free, vegan, Leaping Bunny and PETA certified

The antibacterial properties of this product provide a deep, yet gentle, clean to a dog’s skin and coat. Its pH-balanced formula contains wheat protein, oat kernel, argan oil and aloe vera leaf juice. This nourishes, conditions and softens the skin and coat, leaving a wonderful glossy sheen.

Available at select retailers and Amazon UK

Learn more about HOWND


Bondi Wash Dog Wash

Cruelty free

Safe to use on all furry friends such as dogs, cats, horses and rabbits. Specifically designed for sensitive skin and lightly fragranced with calming essential oils.

Available at select retailers

Learn more about Bondi Wash

Please note

Various shampoos or other elements can cause allergic reactions on dogs skin. If you see anything out of the ordinary it is always crucial that you seek the advice of a professional veterinarian.

– The Kennel Club

Producing cruelty free dog shampoos, conditioners or any other dog grooming products should be the norm. Unfortunately in 2020 too many pet brands are still not cruelty free. Some companies do test their products on animals themselves, some commission third parties to do testing on their behalf and some companies blindly trust their supply chain, without seeking solid proof that non of the ingredients were tested on animals.

If you are ever unsure if the dog shampoo is cruelty free, firstly search for a logo on the packaging which proves that the product is certified by one of the established animal rights organisation (PETA, Leaping Bunny, Choose Cruelty Free etc). If the brand is indeed certified, the company will also be on the organisation’s cruelty free list online. These organisations usually do a thorough audit before certifying a brand. Secondly, make sure to check company’s FAQ page, if the company isn’t certified and there is no information about company’s views on animal testing, perhaps they should be avoided.

The most important is to remember that there is always a choice. There are thousands of products and hundreds of brands on the market who do not care about animal welfare, and an ethical business approach. But there are brands, in fact many brands, who go above and beyond, they search for alternative testing methods, and go through certification processes in order to be transparent about their values. Every choice we make is important and it is up to us to choose the right product, made by the right brand.

To help you switch to cruelty free cosmetics, we have cruelty free, vegan and certified cruelty free lists of brands for you to explore.
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